Alesha Dixon and Mollie King for Galaxy and (RED)


04 09 2014

Alesha Dixon, Mollie King and Victoria Pendleton have teamed up to launch the Choose (Galaxy)RED, Make Lives Better campaign, a collaboration between Galaxy and (RED) that aims to help prevent the transmission of HIV from mothers to their babies.

Each ambassador has designed their own Galaxy bar, with 5p from each pack going to charity, after visiting Ghana earlier this year with AIDS activists to witness how the money raised from (RED) impacts the lives of HIV sufferers. Dixon commented 'When you have a child, regardless of which country you come from or what your background is, you have something in common. All you want us for your baby to be healthy and happy, and that's the most important thing in the world'.

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